Brand
The A1 mark, colour palette, typography, and guidelines for referencing A1 Research in publications, decks, and partner material.
A flat-topped lambda beside a flagged one, traced from the official logo tile. Use the cyan tile as the app icon and avatar; use the ivory mark on the teal ground for everything else. Keep clear space equal to the height of the "1" on all sides.
Official tile: black mark on cyan
Primary: ivory mark on teal
Inverse: teal mark on light
Downloads
- Official tile, cyan (PNG)
- Tile, cyan (SVG master)
- Mark, white (SVG)
- Mark, teal (SVG)
- Mark, black (SVG)
- Avatar 400×400 (SVG)
- Banner 1500×500 (SVG)
The cyan PNG is the tile used on the live site; the vector masters are traced from it. PNG exports of the other variants and the wordmark lockup will follow once final files are cleared.
Evergreen ground, ivory type, cyan accent: the palette of the original site. Teal gradients carry the brand; cyan is used sparingly for emphasis and interaction.
Evergreen
#051C19 · Page ground (original)
Deep Teal
#0E3332 · Elevated surfaces
A1 Teal
#123F3E · Brand core
Teal 600
#1C5F5C · Gradients
Teal 400
#2F948D · Highlights
A1 Cyan
#08FEFF · Accent (original)
Tile Cyan
#66EEFC · Logo tile
Ivory
#F2F6F3 · Type
Display
Aa
Fractul
Headlines and large statements (Outfit stands in until the licensed files are added).
Accent
Aa
Cyan emphasis
A single emphasised word per headline, set in the brand cyan.
Body / Mono
Aa
Geist & Geist Mono
Body copy, UI, labels and data.
- Write the name as A1 Research: capital A, numeral 1, capital R.
- On X, the handle is @a1research__ (two trailing underscores).
- When citing our research, link to the original article on https://a1research.io.
- Do not alter the mark's proportions, colours, or gradients, and do not add a crossbar to the lambda.